12 Advanced Real Estate SEO Tips for Maximum Property Exposure

Real estate SEO is the most effective techniques that can help you take your real estate business to the new height of success. The following are the Top 12 Advanced Real Estate SEO Tips for Maximum Property Exposure:

1. Start With SEO Audits

An SEO audit is among the most useful real estate SEO tips. These audits can help you determine which web page is doing well and where you want to make improvements. These audits will provide the information you want to create a road map. Below are the top areas to focus on in an SEO audit:

• Page structure: Title, meta description, heading tags, URLs, and alt tags.
• Usability: Interlinking with other pages on your website, broken links, and outbound & inbound links.
• Site structure: XML, redirect, sitemaps, robot.txt.
• Content: Structure, visual elements, duplicates, redirects, keyword and link placement, and canonical tags.
• Usability: Mobile-friendliness, website speed, and accessibility.

You can notice drastic improvements in your website traffic when you improve everything in these areas. You may use analytics tools like Google Analytics to conduct successful SEO audits. If you do not know how to perform successful SEO audits, you should work with us because we provide the best SEO services.

2. Conduct Keyword Research

To drive traffic from Google, you must perform keyword research to target your efforts. Remember, keyword research is the most overlooked aspect of SEO. In SEO, the term keyword means what people are typing on Google.

When someone talks about finding keywords related to real estate, they mean finding a phrase or keyword people are typing on Google that real estate business owners want to target. Anyone can use tools like Google Keyword Planner to find relevant keywords in the real estate industry.

3. Avoid Keyword Stuffing

Indeed, keywords are the key to achieving a high rank on search engines. But unnecessary stuffing can be a problem for your real estate. Before Google updated its algorithm called Hummingbird, keywords were used throughout the website to get a high rank in the search engine.

Things have changed today, and older SEO methods can hold you back from ranking well in search results. However, one key real estate SEO tip is strategically including top keywords in your headings, subheadings, page content, and image alt tags to improve visibility and performance.

4. Fix Any Broken Links Or Images

Changing a page’s URL structure or removing pages can negatively impact user experience. In some cases, search engines like Google and Bing may lower your rankings because of it. One of the key real estate SEO tips is to avoid unnecessary URL changes to maintain consistency and search visibility.

You can use a broken link checker, like LinkTiger, to find broken links on your real estate website. If a page you linked to no longer exists, either identify a similar page to link to or remove the link entirely.

Like links, images also tend to have similar issues. The link checker tool mentioned above can also help you find any issues with the image. After seeing the defective image, you should check the file name and its path to fix the image issue.

5. Create High-Value Content

High-value content effectively communicates your knowledge about the real estate industry to your website users. Creating content around the same or similar topics using different keywords is best.

Remembering to write blogs based on information your target audience seeks is essential. Below are the top SEO tips for real estate agents to find content ideas:

• Find questions that your clients commonly ask.
• Review the Google section “People also ask” for relevant search terms.
• Find questions about real estate on Quora.

If you want to promote your property, you can also create content around that property.

6. Optimize For Mobile

According to a stat, approximately 75 percent of research is done on mobile devices. We are sure that you understand the importance of a mobile-friendly website for your real estate business with this stat.

Optimizing for mobile should be your top priority because Google prioritizes the mobile version when indexing and ranking your website. You should start your mobile website optimization with a responsive design that loads your website page based on the user’s device.

You will also run into fewer redirects and shorter load times with a single URL to load. Remember, a responsive design also decreases the chance that a visitor ends up on an error page. This also reduces the opportunity for users to come across unreadable content.

7. Get Backlinks From Reputable Websites

Getting links to your website from reputable sources is among the best real estate SEO tips. Find an influencer in the real estate industry with enough knowledge and an online reputation.

Remember, the winning advanced SEO tips for real estate agents is finding influencers, experts, and publications instead of random or spammy individuals.

You can locate the SEO value of their website by using SEO analytics tools. These tools can determine traffic, click-through rate, and other key website metrics. Some helpful browser tools, like MozBar, provide instant updates in a second.

8. Make Website Accessible

Websites are public places, so all visitors must have access to all website features. ¼ of Americans have a disability that makes it hard to navigate the visual impairment to interpret images. Assistive devices for these people can fill these gaps and make it ADI-compliant.

The following are some methods to make your website more accessible:

• Use correct title and heading tags.
• Use alt text on all images.
• Make the link descriptive.
• Use best practices for structured data.

If you want any guidance in making your website more accessible, you should consult us.

9. Optimize Images For Search

Optimizing images is one of the best real estate SEO tips for amplifying the potential of real estate services in your content and listing. 

Below are the top SEO tips for real estate agents that you should follow to optimize images for search:

• Include your focus keyword in file names
• Include captions that match your topic and image.
• Use alt tags to describe images.
• Use plugins to handle image compression.

10. Guest Blog

Guest blogging is another fantastic way to boost the content of your real estate website. It is a content marketing strategy that includes writing and publishing content on other websites. Unlike backlinks, guest blogging gives you extra control over the content.

Remember, some websites also syndicate your content without your permission, which can affect your SEO ranking. It would be best to monitor content syndication and take action if necessary.

11. Secure Your Real Estate Site With SSL

You might see a “ Not Secure” message next to any URL. This message can decrease your client’s trust. Secure your website with an SSL certificate to remove this message. You can get an SSL certification via your web hosting provider for a small fee.

12. Improve Your Page Speed

Improving your website speed is among the factors that can impact your real estate website SEO. However, having a slow loading speed is problematic. Below are the components that can improve your loading speed:

• Compress your website image.
• Include only essential code.
• Use only the necessary plugins.