SEO For Hair Salon: 10 Best Tips to Attract More Clients

What is SEO for Hair Salon?

SEO, or search engine optimization, helps your salon business show up in the search engine results when people search for keywords such as “salon near me,” “hair stylist”, and other hair-related terms.

SEO is a prevailing tactic that can help your hair salon rank higher in search engine results and drive more traffic to your website. 

In this piece of writing, there are key steps you can take to optimize your site for search engines and catch the attention of potential clients.

The Importance of SEO for Hair Salon

SEO is not just about enhancing your salon’s online existence; it also has substantial benefits for your bottom line. By executing efficient SEO strategies, your hair salon can have increased visibility, brand recognition, and the potential to attract new clients. This, in turn, can lead to high revenues and long-term expansion for your salon business.

But executing a victorious SEO campaign for hair salons is no easy exploit. It needs a profound perception of the obscurity of SEO and the capability to become accustomed to the ever-changing landscape of digital marketing.

This is where proficient SEO service providers come in, assisting you in navigating the complexities of salon SEO and ensuring that your site ranks highly in search results for pertinent keywords.

Top 10 SEO Tips for Salons to Draw More Clients

1. Make the Most of Local SEO

Do one thing type “Best Hair salon in XYZ” (XYZ refers to the name of your salon location) in the Google search bar.

Is your business visible even in the first 10 places?

No??

Then sorry you have a lot of work to do in terms of local SEO.

Local SEO is the procedure of making your business more Google-able for the people who are in your area and searching for the services that you present. The central part of this search engine ranking factor is to ensure that you’ve got a Google Business Profile. 

This guarantees that you have a listing in Google’s business directory, which helps you be shown as a rich result on Google searches. Fill out your profile entirely, upgrade your information to your profile daily, and reflect on advertising in Google Maps to ensure that your business is seen.

2. Encourage Reviews and Referrals

Speaking of Google, do you read and respond to your Google reviews?

Yes, Right?

If we put it in a simple way, then 88% of customers trust user reviews as much as private recommendations. Ratings and reviews are significant for SEO for Hair Salon, as the new customer wants to ensure that they are going to get quality services after spending a hefty amount for the same. 

One of the most influential strategies for attracting new clients is to support reviews. When you feel that you have an appreciating customer, ask them whether they’d be ready to post a Google review. Always respond to your reviews, whether good or bad; while they may hurt, awful reviews should always be observed as an option to be better.

3. Develop a Social Media Strategy

Perhaps the best reply to the query of how to get new clients in a salon lies in the work you do. As an SEO for Hair Salon Holder, you deal in aesthetics, spending all day crafting people’s beauty. This means that your business is custom-made for the content-driven world of social media marketing. 

You should have an online existence wherever your idyllic users can be found, be that on Facebook, Instagram, TikTok, YouTube, or anywhere else. You should set stern time aside each week to make and plan posts, ensuring that your profiles always display your greatest work. 

You should offer a mix of content as per the content marketing ideas for small businesses that keep your followers attracted, along with displaying your work; you should teach them beauty tips, amuse them with fun videos, etc.

4. Offer Online Bookings

Call to book an appointment—it’s a method that many salons have always taken and persist in taking. But to some, making phone calls can be daunting, mainly if they don’t already recognize you and your business. For others, it’s not convenient, as there can be a lot of back and forth before an appropriate appointment time. 

But there’s a superior way: online bookings. By involving an online booking tool on your site, you let new customers search for available time slots and select one that suits them, all in a matter of seconds. It removes the main barriers stopping new customers from visiting your store.

5. Offer: Buy Now, Pay Later

Not only should you permit your customers to reserve the way they desire, but you should also let them pay the way they desire. And for an ever-increasing section of the populace, that method is Buy Now, Pay Later. When AfterPay was set up in 2014, it promised a new means to pay, dividing small purchases into four installments spread over six weeks. 

SEO for Hair Salon permits a consumer to segregate bigger purchases into more bite-sized pieces, and if payments are made on time, they aren’t even charged interest. That’s why ‘Buy Now, Pay Later’ services are one of the most favorite payment options now.

6. Get Your Salon Noticed With Instagram

Once you figure out who your ideal client is, you need to get your salon noticed. Instagram marketing is one of the most genuine white-hat SEO techniques to build your brand. Craft your basic Instagram profile and bio cautiously, as the latent followers will scan through it even before hitting the ‘follow’ button.  

An interesting profile that isn’t too assertive works. If you have a salon or spa site, ensure to include the link in your bio. Your site is the face of your business. It can be an effective tool to get your salon noticed and drive new client traffic to your site.  

7. Thanking Your Customers

Though hairstylists have a custom of thanking their clients, they unknowingly forget it over time. The time when a client leaves a hair salon after their scheduled time is vital for you. How about providing them a ‘thank you note’ only when they are about to depart? 

Nothing can match the consumer experience more than a personalized note. They will not just be touched by this nod but will also be forced to revisit your salon or spa. If you are a busy salon proprietor, you can also leverage the email marketing automation aspect of SEO for hair salons.

8. Run a Contest in Your Salon

Social media contests are a great way to gain clients. Run a referral campaign; e.g. the user with the most referrals will get a day of free services, a hair makeover, etc. It is one of the best SEO trends to boost your salon’s engagement. Think of it as more like a tiny gift if it gets you a sufficient number of new clients.  

9. Create an Email Newsletter

When your clients book a meeting with you, you can inquire about their email addresses. When you have sufficient email IDs in your database to work on, you can explore the monthly emails to keep them updated on your salon promotion ideas and offerings.  

SEO for Hair Salon can even personalize by sending individual reminders addressing them with their names along with the available promotions. 

10. Holidays, Special Events and Gift Certificates

Holidays are a great way to grasp the probable clients. E.g., on Mother’s Day, Black Friday, New Year, Christmas, etc., you can offer small discounts like 20% off for all Mother’s hair spas on Mother’s Day. You can even embrace your client’s anniversary and birthdays to make them feel special and esteemed.  

Offers like a free manicure and haircut will obtain more traffic before Valentine’s Day, etc. On the other side of these offers, gift certificates can also lend a hand to you to attract new clients around the holidays.

Summing up

There is no one way to draw more customers to your salon; the options are endless, and the 10 above represent the tip of the marketing iceberg.

If you make use of SEO for a hair salon to attract new business, you’ll be far more likely to do so effectively and enjoy all the perks that these new clients bring.

With the entire suite of tools for businesses in the beauty industry, the procedure of attracting those customers is more efficient than it’s ever been before.