12 Advanced Real Estate SEO Tips for Maximum Property Exposure

The real estate industry is among the most competitive industries in the world. It is very difficult to beat the high competition of the real estate industry. However, having an online presence can significantly help you to beat the high competition in this industry.

Building a user-friendly website is among the most effective methods that you should adopt to have a robust online presence. However, building a website is not enough to stand out from the high competition of the real estate industry because there are uncountable real estate websites. SEO techniques are the most effective techniques that can help you to stand out from the high competition.

There are numerous real estate SEO companies, like Tech Savy Crew, that can provide you with numerous real estate services. However, if you want to perform SEO techniques yourself, then you must invest your time in this article.

In this article, we will provide you with 12 advanced real estate SEO tips for maximum property exposure. We will thoroughly explain each tip in detail so that you never feel confused while following our tips.

So, without wasting your valuable time. Let us begin our journey for maximum property exposure through SEO tips.

Top 12 Advanced Real Estate SEO Tips for Maximum Property Exposure

The real estate SEO tips are the most effective techniques that can help you take your real estate business to the new height of success. The following are the top 12 advanced real estate SEO tips for maximum property exposure:

1. Start With Seo Audits

An SEO audit is among the most potent real estate SEO tips. These audits can help you to determine which web page is doing well and where you want to make improvements. These audits will provide you with the information that you want to create a road map. Below are the top areas to focus on in an SEO audit:

• Page structure: title, meta description, headings tags, URLs, alt tags.
• Usability: interlinking with other pages on your website, broken links, and outbound & inbound links.
• Site structure: XML, redirect, sitemaps, robot.txt.
• Content: structure, visual elements, duplicates, redirects, keyword and link placement, and canonical tags.
• Usability: mobile-friendliness, website speed, and accessibility.

When you improve everything in these areas, you can notice drastic improvements in website traffic. You may use analytics tools like Google Analytics to conduct successful SEO audits. If you do not know everything about how to perform successful SEO audits, then you should work with us because we provide the best SEO services in India.

2. Conduct Keyword Research

If you want to drive traffic from Google, then you need to perform keyword research to target your efforts. Remember, keyword research is the most overlooked aspect of the SEO. The term keyword in SEO means what people are typing on Google.

When anyone talks about finding keywords related to real estate SEO, it means finding a phrase or keyword that people are typing on Google that real estate business owners want to target. Anyone can use tools like Google Keyword Planner to find the relevant keywords in the real estate industry.

3. Avoid Keywords Stuffing

Indeed, keywords are the key to achieving a high rank on search engines. But unnecessary stuffing can be a problem for your real. Before Google updated its algorithm called Hummingbird, the use of keywords throughout the website was the method to get a high rank in the search engine.

Today, all that has changed. These old methods can prevent you from achieving high ranks in the search results. Still, it is a good idea to include top keywords in your headings, subtitles, the main body of the page or post, and alt tags.

4. Fix Any Broken Links Or Image

When you change the URL structure of a page or eliminate those pages, then these pages might not work for users. Sometimes, Google and Bing grade down due to this aspect. You can use broken links check, like LinkTiger, to find broken links on your real estate website. If a page you linked to no longer exists there, either identify a similar page to link to or take the link out entirely.

Like links, images also tend to have similar issues. The link checker tool mentioned above can also find any issue with the image. After finding the defective image, you should check the file name and its path to fix the image issue.

5. Create High-Value Content

High-value content is an effective way to communicate your knowledge about the real estate industry with your website users. It is best to create different content around the same or similar topics using different keywords.

It is essential to remember that you should write blogs based on information that your target audience is looking for. Below are the top ways to find content ideas:

• Find questions that your clients commonly ask.
• Review the Google section “People also ask” for relevant search terms.
• Find questions about real estate on Quora.

If you want to promote your property, then you can also create content around that property.

6. Optimize For Mobile

According to a stat, approx. 75 percent research homes on their mobile devices in 2023. We are sure that you understand the importance of a mobile-friendly website for your real estate business with this stat.

Optimizing for mobile should be your top priority because Google prioritizes the mobile version to index and rank your website. You should start your website optimization for mobile with a responsive design that loads your website page based on the user’s device.

You will also run into fewer redirects and shorter load times with a single URL to load. Remember, a responsive design also decreases the chance that a visitor ends up on an error page. This also reduces the chance for users to come across unreadable content.

7. Get Backlinks From Reputable Websites

Getting your website from reputable websites is among the best real estate SEO tips. It would be best to find an influencer in the real estate industry with enough knowledge and an online reputation. Remember, the winning advanced SEO tactic is to find influencers, experts, and publications who find your helpful content—instead of finding the random or spammy individual.

You can locate the SEO value of their website by using SEO analytics tools. These tools can determine traffic, click-through rate, and other key metrics of the website. There are also help browser tools, like MozBar, to provide instant updates in a second.

8. Make Website Accessible

Websites are public places, so all visitors must have access to all features of the website. ¼ Americans have a disability that makes it hard to navigate the visual impairment to interpret images. Assistive devices for these people can fill these gaps and make it ADI-compliant.

The following are some methods to make your website more accessible:

• Use correct title and heading tags.
• Use alt text on all images.
• Make link descriptive
• Use best practices for structured data

If you want any guidance in making your website more accessible, then you should consult with us.

9. Optimize Images For Search

Optimizing images is another excellent real estate SEO tip to amplify the potential of real estate SEO for your content and listing. Below are the top methods that you should follow to optimize images for search:

• Include your focus keyword in file names
• Include captions that gel with your topic and image
• Use alt tags to describe images
• Use plugins to handle image compressions.

10. Guest Blog

Guest blogging is another fantastic way to boost the content of your real estate website. This blogging is a content marketing strategy that includes writing and publishing content on other websites. Unlike backlinks, guest blogging gives extra control over the content.

Remember, some websites also syndicate your content without your permission, which can affect your SEO ranking. It would be best to monitor content syndication and take action if necessary.

11. Secure Your Real Estate Site With SSL

You might see a “ Not Secure” message next to any URL. This message can decrease your client’s trust. If you want to remove this message, then you should secure your website with SSL certification. You can get an SSL certification via your web hosting provider for a small fee.

12. Improve Your Page Speed

Improving your website speed is among those factors that can impact your real estate website SEO. However, having a slow loading speed is problematic. Below are the components that can improve your loading speed:

• Compress your website image.
• Include only essential code.
• Use only necessary plugins.

Conclusion

Using advanced SEO techniques is crucial for standing out in the real estate industry. These techniques or tips can help you to get exposure in the world of the real estate industry. You can contact us to get access to top-notch real estate SEO services.