SEO For Cryptocurrency: 13 Blockchain Success Strategies

If you want to boost business, deals, and return on investment, you must have a clear cryptocurrency SEO approach in place. Implementing SEO for cryptocurrency websites requires certain tactics.

Each of these points enhances different aspects of a website. We have covered 13 SEO strategies to help you expand your cryptocurrency business.

1. Keyword Research

Keyword research is the first step in the cryptocurrency SEO process. Before optimizing crypto websites, you must verify the terms that members of your target audience are using.

The terms that apply to the cryptocurrency business are bitcoin, crypto, etc. Tools like Ahrefs Keyword Explorer, SEMrush, or Google Keyword Planner help with keyword research.

The best approach to using keywords is to choose between writing for keywords that people are searching for and avoiding competing terms. Consider the searcher’s personality while choosing keywords.

2. Optimize Your Content

Writing high-quality content that aligns with SEO raises search engine ranking. This improves the attractiveness of your content for both search engines and your intended audience. Writing topic-related, keyword-rich content should be the main goals of a cryptocurrency website’s content marketing plan.

You can identify the keywords to concentrate on to make your content stand out from the competition by looking for content gaps on competitors’ websites. Find the content gaps where you can provide value with your content to conquer cryptocurrency’s competitive.

According to Google’s latest assistive content algorithm change, you should build your content for people, not search engines. Your content should help users solve their problems, especially when focusing on SEO for cryptocurrency.

3. Guest Posting

Create engaging, high-quality content for guest posts and distribute it to reputable, relevant websites. This content can be a guide, how-to manual, review, or informative article. Guest posting is key in enhancing cryptocurrency SEO metrics and helps build your website’s credibility. The topics must align with your business and industry to attract the right audience.

You are free to write anything about cryptocurrencies. However, the content must be informational, original and unpublished on other sites.

4. Get Backlinks

One key factor of off-page SEO is relevancy. Acquiring backlinks from industry-related sources is essential when building a link structure for cryptocurrency websites. A strong backlink profile boosts your authority and helps improve your rankings in search engine results. Quality backlinks are crucial to achieving long-term success.

The more high-quality backlinks you gain, the more likely you’ll see the change in your website authority. So, if you work in the blockchain business, you must build high-quality backlinks for your website. 

5. Focus on Mobile-Friendly Design

The use of mobile devices continues to increase, exceeding traditional computers and laptops. Users prefer the convenience of mobile devices for professional tasks and product searches. Therefore, ensuring your website is optimized for all screen sizes is essential for effective cryptocurrency SEO.

The first step is to make the design mobile-friendly. Responsiveness is the most crucial component of mobile-friendly design. Users also prefer websites that load quickly and are easy to browse.

Therefore, everything on your website—images, videos, text, and buttons—should load quickly when someone visits it on a smartphone. Making every process easy for users should be your top priority to keep them on your website rather than having them visit one of your competitors.

6. Crypto Website Structure

Your objective is to attract a target audience to your website. Right website structure allows you to accomplish this. SEO for cryptocurrency provides an in-depth analysis of the website structure.

The website offers in-depth technical information on cryptocurrencies and dedicated sections for users with different interests gain more online visibility. The structure is visually appealing, with a well-organized top menu that breaks content into clearly defined categories. Each section is enhanced with themed icons, adding to the overall user experience.

7. Page Speed

Optimizing page load speed is a key component of cryptocurrency SEO tactics. If pages load slowly, would the user want to stay on the website? It is not likely. Thus, employ a CDN, activate cache, use JavaScript and CSS files, and compress pictures.

Follow these methods to increase page load speed. Analyze this parameter using tools like Google PageSpeed Insights, Gtmetrix, and Pingdom Tools.

8. Customize Featured Snippets

You can improve traffic to your blockchain website by using featured snippets. You may obtain highlighted snippets using fiercely competitive keywords in your cryptocurrency SEO plan. Featured snippets can help you surpass your competition and get more click-through rates and impressions.

9. Add Relevant Keywords to Your Metadata

When it comes to SEO for cryptocurrency, meta descriptions, and meta titles are crucial areas to concentrate on. If you want to optimize your website, this is important.

Use keyword modifiers such as “purchase,” “sell,” and “crypto.” Including relevant keywords in your metadata makes you more likely to rank better. Additionally, this will raise your CTR (click-through rate).

10. Monitor Your Position in SERPS

Making the best choices for cryptocurrency SEO campaigns requires ongoing monitoring and analysis of your position in SERPs. As ranking on the first SERP is your main objective, start with SERP tracking. All you have to do is search for the core keywords related to cryptocurrency and optimize your webpage accordingly.

Do SEO analysis on your website if your page does not rank first in the list or does not appear on the first page. Any SERP checker tool will work for you in tracking your SERPs.

Tools like Ahrefs, and SERP Checker are excellent choices for monitoring your search engine rankings.

11. Create Localized Pages For Your International Audience

Developing locally tailored webpages for each target nation can help your cryptocurrency business reach a wider global audience. You will observe increases in conversion rates as a consequence. You’ll improve your exposure globally and get local searches by producing localized content.

12. Caption Your Photos

Visualization consistently delivers beneficial outcomes. Utilize images, charts, tables, and infographics to enhance the readability, accessibility, and interest of your targeted audience. However, one question remains: how can you make visual aspects visible to search engines?

It isn’t a complicated science—Optimize the images using relevant keywords as part of effective SEO for cryptocurrency.

To optimize the images, it is a good idea to add relevant keywords to the alt text. The title attribute is also compatible with this. Both offer the viewer more details about what is shown in the picture.

13. Create a Dedicated Quiz or FAQ Page to Answer Users’ Crypto Questions

People who are new to crypto investing constantly have inquiries regarding it. With keyword tools like Ahrefs Keyword Explorer, Google Keyword Planner, and Moz Keyword Explorer, detecting these crypto-related quests is simple.

Any of these keyword exploration tools will give you keyword data that will help you understand your target audience questions about cryptocurrencies and how to address them on a FAQ page.

Doing this will help your business establish itself as a trustworthy platform. As more people start to rely on and trust your brand for information, your conversion rates will increase.